Website Marketing Plan

Everyone who has a website needs a website marketing plan.  Most of us have spent thousands of dollars and countless hours in the process of building our web site.  However, few have put any time at all into developing a website marketing plan. 

Your website marketing plan not only helps you to survive in these hard times but helps you thrive and grow your business. 

Now I know you're going to disagree with this but studies show that you should put 80% of your time into marketing your website.  OK, stop laughing for a moment, think about it.  Your website URL appears on your company stationary, business cards, all of your advertising and just about everything else. It's really is the life blood of your online business.  It's the first place people come to check out your company, even before they contact you.

Website Marketing Plan

A website marketing plan is much like a business marketing plan, the biggest difference being it has a tighter focus.  Completing an online marketing plan takes into consideration tactics and strategies which vary from but compliment regular marketing.  Just think of it as a kind of action plan which can help you reach your online and real world objectives by implementing strategies, and tactics which are each progressively narrower in scope.

One advantage is that it helps you to envision the big picture.  Just think of it as the 50,000 foot view of your business.  In everyday terms it helps you answer questions like: How do I overcome my online marketing challenges?  How do I increase my marketing impact with less money?  Can my website help me overcome some of these challenges? 

Now the first step, if you don't have a website get one. 

Next take a look at the competition. See what they're doing successfully with their web site and any online marketing. Don't try to reinvent the wheel, see if you can copy the things that they are doing successfully.  If so implements them as soon as possible.  Develop a strategy to improve online communications and inform your clients about the different types of information that's available on your website.

Next, brainstorm with friends and coworkers choose a few marketing strategies that you can implement - based on your earlier research into your competitors website.  Pick a few strategies to begin with that you know you can accomplish.  Start social networking online and participate in a conversation that will boost your industry on LinkedIn or some other business network.
Write unique content and place it on your website and then hire someone to optimize your web pages for the search engines.

Tips

Sit down and take time to write your vision out on paper.  Write out your vision, put it in words, make a list of achievable goals, set your strategies and put limits on each one.  Place this outline next to your computer and do something on it every day.  This will help you not lose focus especially in the days to come when it's no longer new or fun to act
on your marketing plans and they just become a chore to do.

Call us at (407) 433-1875 and let us help you become visible online.

Website Marketing Plan