Promote your URL in the real world.
Advertise and promote your website in the real world! It's really very important to promote your website offline as you do online. Today there's still a significant amount of people (especially baby boomers) that are not comfortable using computers, however they still use them just not as effectively. There are people who get a little confused when using the search engines. Others are only casual users, and will navigate the web only by clicking on links that are available on screen, or by typing the address of a website directly into the address bar. If you wish to reach these people you must implement and offline branding campaign. You’re URL or website address is obviously the key here. The more exposure your URL receives the more traffic you will send to your website.
WebSite Optimization Tips #1: Multiple Pages: Don't stop with your home page. Submit every page at your site or at least every major page of your site to the top 14 search engines. The exception is Yahoo. Submit only your home page to Yahoo.