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Site Builder Tips #1: Don’t hide what you sell, I know it sounds funny, however "content" that visitors want is information about the product they want to buy. If you make it hard to find your shopping area, if your pages take to long to load, or if visitors can't find your order form, you will lose them and they will go shop in a competitor store.
Site Builder Tips #2: Make your site easy to navigate
Today's consumers are busy and in a hurry, and have little time to waste. If they can't find what they want quickly on your site they'll move on to shop that your competitors. Help them find their way around build clear and easy to understand navigation bars, and on your home page. Include a search function for the web site as well.
Site Builder Tips #3: Suggest add-on sales, Take a page from brick and mortar stores, let your customers who are about to check out know about related products they may want to buy. If your shopping cart software allows it, include one or two links to related products from the shopping cart screen. If it's not convenient for you to do that, what about including a link to a a related product from the thank you page.
Site Builder Tips #4:
Tell them how to reach you
Your credibility is its take, Customers want to know who you are and how they can contact you after they've made a purchase. And they want that information to be easy to find. Otherwise. they may get the feeling that you're a little shady and they will move on instead of making a purchase.
Site Builder Tips #5: Include a feedback form, A feedback form serves three purposes. First, it gives your customers another way to reach you. Second, it lets you know what customers think about your products and services and what they wanted but can't find. Finally, the feedback form is good for public relations. Having it on your site will help customers form an impression of your company as one that cares what it's customers have to say.
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