Orlando Web Advertising
The current economic crisis has created the kind of uncertainty and angst in the marketing community which has forced us to think carefully about how we will approach the future. One approach is to look back and try to learn from the survivors of the past. What kind of lessons can we learn from the great depression? Who where the companies who came out ahead and how did they accomplish it?
The Great Depression was not bad for everyone. People did not stop spending during the depression they just spent differently, putting more emphasis on finding the best deal. Those companies who catered to the concerns of the public where the ones who succeeded in gaining customer loyalty. They where the ones who emerged from the depression with greater market share and visibility than their competitors.
How did a company like Kellog (cereal) come out ahead of C.W. post (cereal). The answer is visibility. They kept themselves in the public eye. In other words they advertized. The companies who shortsightedly stopped spending on advertizing were forgotten. Customers actually felt abandoned in their time of need and gravitated toward the companies who kept a high profile and provided the assistance that people needed then more than ever.
Here are some examples of the effect that advertizing had on the success or failure of companies during those trying times.
Proctor and Gamble gained market share not only during the depression but also during every recession of that era. Their strategy was that of not reducing their advertizing budgets. While their competitors where cutting back they were actually increasing their advertizing reaching out to the public in their time of need. It was therefore no accident that they came out on top.
Please feel free to contact me today for any of your marketing needs Office: 386-951-5179 Call: 321-527-8714
