Social Network Marketing
Social network marketing
Did you know companies who have a strong social presents have on average “Five to seven more leads per week" than those who don’t?
The principle of social proof suggests that we tend to look to others to help decide what to do, especially when we are uncertain. Seeing others Following or Liking a business on a social network has a powerful influence on us, especially if we perceive those others to be a lot like us.
The more followers you have, the more Social Proof you project! This can help bring in new followers which become advocates and evangelist for you and your company as well to help drive leads & sales.
We as consumers use social proof to help make decisions each and every day. Social proof is our personal gauge of risk. Businesses everywhere across all industries use social proof strategies to let you know that risk is minimal, that someone has gone ahead and that it’s safe to do business with you. The more Followers and Likes the more social proof you have.
We experience the social proof strategy at work when we see advertising that uses models with our own characteristics using a product or giving testimonials about how well a product works for them. Social proof is why Apple shows teens using iPods and Pfizer uses old guys to pitch Viagra.
We use the social networks to help provide you with social proof! We set up and find followers for your Twitter and Facebook accounts. We invite people to follow you, we look for influencers to endorse you, and we make sure you appear everywhere possible on the web, such as social book marking sites like Digg and Squidoo, and much more. We link them all together to make you look socially available, reachable and responsive.
We can take all the work out of finding and holding onto followers and fans on Facebook, LinkedIn and Twitter. We literally do almost all the work and you receive all the benefits. Social proof makes prospects Choose You over your competitor almost every time.
Here’s the tricky part, groups of followers circle the same blogs and then move on to different social networks. I’ve done it myself. There are blogs I “left” several months ago and just never went back to, for no particular reason. This can really impact your numbers on the social networks if you’re not prepared for this.
There is nothing strange about this it’s just human nature. It’s becoming clear to me that it’s the way the social networks works, especially in the small business circles, SEO, Social Media, or Internet Marketing niches. Big brands can hide it a little better because they have so much traffic coming in and the new people commenting, tweeting, and linking that it just simply replaces their predecessors.
Every small business out there loves and desires social proof (comments, retweets, virtual high-fives, getting on link lists, etc.) So don’t fool yourself, it’s important, it helps to grow your business. Smart business owners know this.
If you don’t keep working at growing it on a daily basis, you’ll see your social popularity start declining. This can make you look less trustworthy than a competitor who has more followers and continues to grow their Followers list. It’s difficult to see a social presence that you’ve spent time growing and growing begin to slip in terms of its social proof and popularity.
The more Followers you have, the more social proof you wield, eventually that translates in to more leads and sales.
Please feel free to contact us about your Local Search Optimization today and to discuss your Marketing needs.
Office: 386-951-5179 Cell: 407-687-8323
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