Why Social Media Marketing? Why Bother?

	Top Benefits:
			Top Twitter And Facebook Positioning.
			Increase Traffic.
			Increased Followbacks.

Why Social Media Marketing? Why Bother?

A recent Razorfish Consumer Experience Report showed that 49% of consumers made a purchase based on the recommendation and feedback they received from a social media site like Facebook or twitter. The report's come from leading authorities like the Wall Street Journal, Google and many others. Today social media is playing a greater role in the consumers' decision-making process.

In spite of so much evidence many business owners don't fully appreciate or grasp that their missing out on a huge opportunity to connect with potential customers. So to help enlighten those small business owners who have yet to grasp the value of social media. I will attempt to explain why having a social Media Marketing strategy is such a good idea.

1. Fact... Social media sites are where the people are. Imagine for the moment there was a trade show happening with more than 500 million attendees, and I gave you a free booth. Would you set up and exhibit your products at that trade show? You'd be crazy not to! 500 million are how many people are on Facebook and Twitter. If Facebook and Twitter were a country, they would be the world's third largest, smaller than India but larger than the United States. And it costs nothing to join them.

2. Fact... Trust in advertising continues to decline. Let's face it. We trust our family and friends more than we trust the nice folks on TV, radio, magazines, newspapers and the advertisements we get in the mail. Wouldn't you rather be that friend then the voice on TV that gets ignored? It's up to you! One word of advice, Don't try to fake it! Due to the transparent nature of social media, you can't really hide, lie or mislead for long. Let's say your competitor pretends that they value their customers more than anything. Then they turn right around and treat a customer poorly. Just watch what happens, the customer has a voice. More than half of online users have a Facebook or Twitter account or both. Even if she doesn't I guarantee she probably will tell a friend who does!

3. Fact... People are already talking about you. That previous example tells us something important, people are already talking about you, your service, and your company. It's unavoidable. Social communities are breeding grounds for interaction. The only choice you have is whether you join and steer the conversation in your favor or not.

Final thoughts, two of the most powerful benefits of social media for any business is the opportunity to grow your access and prominence and facilitate evangelism. Let's take a closer look at how this works. Twitter is great for finding highly targeted conversations with everything from prospective clients, vendors, mentors and colleagues in real time. Twitter gives you a real opportunity to join in the conversation, demonstrate knowledge and value, and then offer opinions and solutions to problems being discussed. Do this on a regular basis and you'll grow a sizable following primed for your products and services.

Please feel free to contact us about your Local Search Optimization today and to discuss your Marketing needs.

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