Websites Designed With Marketing

In Mind

	Top Benefits:
			Top Positioning.
			Increased Traffic.
			Maximize your return on investment.

Web Design With Marketing In Mind

Web design which includes Search Engine Optimization (SEO) from the day it is created can literally make the difference between success and failure.  According to today’s latest web trends, 83% of searchers never leave the first page of Google. If they don’t find you there, they probably won’t find you at all. 

So why are you building a web site? - to be found by potential customers and make money. While sales are down for many traditional bricks-andmortar businesses, Internet Sales continue to expand at an amazing pace. Do you really want to waste this opportunity to?  You owe it to your family, and your employees, to keep the business coming in and focus your internet presence to capture more.

Franklyn’s Bay is dedicated to creating a strong competitive online presence for your business. We can help you create a website which “knocks the socks off your competition”. We use natural search marketing techniques learned over many years to optimize your website from day one. 

Google's Caffeine algorithm indexes web sites and ranks pages. This means each and every page must be custom optimized just for the chance to appear at the top of the Search Engine Results.  Custom optimization is much more than just a few Keywords and Meta Tags.

The search engine algorithms look first at the Title Tag, Description Tag, H1 through the H6 Tags, and the Content that people see and read. 

On-Page SEO Optimization
		Website Planning / Architecture
		Title Tag
		Meta Tags
		Description
		Robot Text
		Website Content
		Keyword, Key Phrase,
		Long Tail Ky Phrases
		H1, H2, H3 Tags
		Hyperlinks, Alternate Texts
		Image Optimization
		SEF (Search Engine Friendly) URL
		Brand Crumps
		Web Page Llinks
		Web Page Internal Lnks
		Internal Anchor Links
		Site Map and (For Easy SE Indexing)
		W3C verification (script validation)

But these algorithms don’t stop there. Sixty percent of your search engine rankings come from Links within your website, and from outside your website, too.  Improper linking from within can hold down your Search Score.

Not enough links coming in from other web sites, Directories, Social Networks and Blogs can also hurt your score. It’s a lot to consider while designing a web site, but it’s what professional designers must consider with every line of code they write.

Off-Page Optimization
		Link Popularity Analytics
		Competition Analytics
		Link building
		One way links
		Reciprocal links
		Multiple Way Links
		Search Engine Subscription
		Directory's Submission
		Press Release Submission
		Article Submission
		Social Media Optimization
		Participation in Blogs, Forums,
		Online Communities and Discussion Boards

At Franklyn’s Bay, we concentrate on all the above, plus the Top Tier Keywords appropriate to your products or services, to get you found and drive the largest and best quality traffic to your site.

Gone are the days when websites where just online brochures. Today a website must be about what it can do for the customer. Google’s stated mission is to improve the user experience. Well, that’s not a bad model for any online business. The best website is the one that finds what the web searcher wants and helps him get it with the least effort and in the shortest time.

The process actually begins before the first word is written, with the structure of the site. It must be clean and clear and Search Engine-friendly. At Franklyn’s Bay we’ve been practicing these fundamentals since 1996.

Next up is copy that tells the reader what he needs to know, while telling the Search Engines which Keywords would be best for them to classify and promote the site. We actually 'tell' Google where to place the pages in the Search Engine hierarchy by carefully crafting and constructing each individual web page, so Google will understand what is important about the site and guide searchers to it.

When you’re ready for success, contact us at Franklyn’s Bay. We’re ready to start directing potential customers to YOUR website.

Please feel free to contact me today to discuss your marketing needs.

Office: 386-951-5179 Cell: 407-687-8323

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