Search Engine Optimization (SEO)

For Retail & eCommerce Sites

	Top Benefits:
			Marktplace Visibility.
			Greatly Increased Traffic and Conversion Rates.
			Maximum Return On Your Website Investment.

The most common mistake Internet Retailers make is not optimizing their websites so Search Engines can easily and consistently find them. After the initial launch, most websites are left to fend for themselves in highly competitive 'shark-infested' waters.

To exact a good return on your Web investment, it is absolutely necessary to be proactive with your SEO Campaign. You have competitors to monitor, Keywords to track, and Landing Pages to test and optimize - and that's just the ordinary, day-to-day work.

No matter which Keywords and Phrases fuel your Campaign to be seen by potential customers, effective Search Engine Optimization has takn on increased importance as more and more competitors flood the market. New policies are implemented by Search Engines, and new Metrics are adopted. If you aren't on top of things, your bottom line will suffer.

The upside for all this is, if you're involved and monitoring these changes, you can capitalize on new policies, increase the performance of your website, and stay ahead of your competitors.

No single SEO strategy is perfect. The simple truth is, the Web is constantly changing. Your Online Strategy could be rolling along perfectly. With a little research and testing, you've determined that your greatest Return On Investment (ROI) comes from a few particular Key Phrases. You've optimized your pages specifically for them. But the minute a new competitor enters the market and steps up his marketing with a new BackLinking and BookMarking Campaign, your own strategy must change quickly in response.

The market is in constant flux and not very consistent. If you have an SEO Agency or SEO Specialist on staff, you can continuously tweak your website and limit performance variations by optimizing daily. Unfortunately, no matter how hard you try you cannot control your competitors ory our customers.

Alternately, your Conversion Rates reflect this. A fantastic day of Conversions can be immediately followed by days when absolutely no one who visits your site becomes a customer.

Staying on top of the Search Engine Results Page is just plain hard work? Search Engine Marketing used to be fairly easy. But things started the change in 2001. SEO Marketing done well is a combination of monitoring and rapid reaction to market influences, which takes time, experience, skill and effort, applied daily.

Google, by far the biggest player, has just released its new and improved algorithm called Caffeine. The roll-out of this update makes SEO much better overall, but also much more difficult to manage. In 2001, a couple of Keywords was all it took set up a Landing Page and Conversion Page. Not anymore! Now you have so many options, so many things to consider: you have website optimization, webpage conversion optimization, display networks,TV ads, mobile websites, mobile ads, geo-targeting, Near Me Now, Local Search, video sharing, and more.

Today, managing your SEO Campaign requires, monitoring, knowledge and research, followed by testing, testing, and more testing. With all these new variables you need a dedicated SEO Manager who is up to date and knowledgeable about the tools of the trade, and able to use them in a very strategic manner to achieve the best results for your company's financial health.

Unfortunately, just like Traditional Advertising and Marketing, Search Engine Optimization will not guarantee that your prospects will buy your product or service. Potential customers may click on a Global Search Result and go to your website, then decide not to Convert.

Its aggravating, but it's our task is to figure out how to guide and convince your prospect to Convert. This can be achieved by utilizing A/B testing, Landing Page Optimization and other technics. You must be persuasive to convince people that your product or service is worth purchasing. Unfortunately it's not going to happen just by getting people to your site.

Traffic + the right Landing Page + Good Products = Conversions. Effective Search Engine Optimization will take care of the traffic, but you absolutely have to put the work into the other parts of the formula to be successful.

Right now you might be thinking, 'why should I even try to develop an SEO Marketing Strategy? The reason is simple, with a properly optimized SEO Campaign, the quality of the traffic that your website will receive is often better than the traffic from a Pay-Per-Click Campaign - and its definitely less costly to sustain.

Your SEO-Optimized Website, Keywords, and Landing Pages should work like a GPS system, guiding potential customers precisely to you. Search Engine Optimized copy helps ensure that Consumers clicking on your website are actually looking for what you have to offer, rather than clicking on random links until they find the right one. Highly targeted traffic results in a higher ROI – the ultimate marketing goal.

Please feel free to contact me today to discuss your marketing needs.

Office: 386-951-5179 Cell: 407-687-8323

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