Ranking Report Resources

Today, most Search Engines use the number of backlinks to your web site as an indication of how popular your website is. At this time, Baklinks are one of the most important factors in determining where your websites appear on Search Results. Of course, just like anything else, not all Backlinks are created equal.

Take, for instance, Backlinks from an authoritative site on a given topic, like football. An example of an authoritative site might be www.nfl.com. If your website sold NFL jerseys to fans, that would be considered in an authoritative site for your industry, and would give you a great deal of help getting to the top of the Search Engines. On the other hand if you received a link from your cousin the plumber, the help would be little, if any.

So how do you tell which links are good and which links are not so good? You're Search Engine Optimization Specialist should have software which can tell the value of each link and if it has any penalties or NO FOLLOWS attached to it.

You, as a website owner, if you don't have access to such software, can use this basic rule of thumb. If your website and and the website that is linking to you have a common theme, like NFL football, the chances are the Search Engines will rank the linkage highly.

Of course, there are many places to get links. Thousands of websites offer ways to generate links. This is something that is best left up to an SEO expert. It is possible to do more harm than good if the link-building is not done properly.

Anchor Text and Webpage Content should have the same Keyword themes for best Search Engine rankings. This lends credibility and weight to the webpage itself through today's Search Engine algorithms.

Another place where Anchor Text really helps your ranking is when it is included in any of the backlinks you have coming to your web site. Anchor Text is the descriptive labeling of the Hyperlink as it appears on a Webpage.

For example:

Search Engine evaluations processes like Googlebot, Spiders, Crawlers, etc., will closely examine the Anchor Text to evaluate how relevant it is to the content on aany given Webpage.

If you're not focused on Local Search, you're missing out on a huge opportunity that will drive hometown customers right to your business. Listing your website with Yahoo Local and Google Maps will reach an audience looking for your specific products and services, right in your neighborhood.

Local Search Marketing

These listings have to be approached differently and separately from your general Organic Search Engine Results.

It's probably becoming obvious to you that a successful Website Optimization program requires many different disciplines. We start with Analytics to help determine where you're Website ranks, compared to your competitors, and to help determine if you're currently being penalized for any reason. Understanding your current overall online circumstances is crucial to determining what needs to be addressed on your Website to outrank your competitors.

Sometimes our clients prefer that we take over all Search Engine Marketing responsibilities, both SEO and PPC services. Today when it comes to a Pay-Per-Click (PPC) Campaigns, companies find themselves with basically three choices - MSN, Yahoo and Google. Each company's needs are different. You may need just one, or all, depending on your budget.

Today PPC Campaigns are more competitive than ever. Our management team will take the time to understand your products and services. With that knowledge and the latest Analytics software, they can select more appropriate and profitable Keywords and Keyword Phrases currently being used by customers in your Target Market. This will guarantee the highest possible return on each dollar spent.

Thanks to years of experience, and some of the best analytical tools available today, it has never been easier for our technicians to understand and select the most profitable Search Terms consumers are browsing for. We can now discovere the very Keywords consumers type into the Search Engines to locate the products and services you offer. However, nothing replaces your experience. We still need you to provide that critical insight for a successful PPC or Organic (SEO) program.

The insight you will lend will affect your overall budget; qualify the end user who clicks through on your ad and, ultimately, the number of Leads (Conversions) you receive.

Although we are advocates for Organic Search, there are times within a marketing life cycle when you may need to consider using a Pay-Per-Click (PPC) Campaign breifly.

Think Google AdWords. While you can display your ad on Google or another Search Engine for free, you pay the Search Engine vendor every time someone clicks on it. This can become expensive very quickly, so proper tools and careful monitoring are essential to ensure the highest return on every dollar spent.

What we do: We help you set up the Ad Campaign and teach you the techniques for managing and budgeting your Pay-Per-Click Advertising.

What it is Keyword Clustering, and how important is it to my Search Engine rankings? At this time there is no way to underestimate the value of Keyword Clustering. The Search Engines take into consideration not only the Key Phrase that appears on each page, but how many other pages on your website link to contextualy similar pages. With enough unique content, your Website will start to look like an Authority Site for that Key Phrase.

For any popular Key Phrase to rank highly, your site needs to be considered authoritative. However, once you start to become an Authority Site on a particular topic with lots of supporting content, it can become very easy over time to rank highly for that particular Key Phrase.