PPC Advertising Campaign
There are literally hundreds of Search Engines that offer some type of Pay Per Click (PPC) that you can buy traffic from. With this many to choose from, it becomes more difficult to determine which ones are worth your time and money.
We at Franklyns Bay have the necessary experience and knowledge to help you develop and deploy a successful paper click campaign on the most popular search engines today.
Why do you need a paper click specialist?
PPC search is without a doubt, one of the hottest areas of online advertising today and this trend is predicted to continue to strengthen through 2010 and be on. With over 14 Billion spent in the US this year alone and it's showing no indication of slowing down. The future looks bright for PPC. Furthermore it has been predicted to continue to grow at an astounding rate of 37% each year for the next few years.
For those in the know Google of course leads the way with its increasing share of paid search, primarily from its pay per click service, AdWords.
With a downturn of the economy and increasing awareness by the small to midsize business owner that traditional Advertising Media is quickly becoming less and less effective, ad dollars are moving online directly to the pay per click arena.
With this much money moving into the paid space, inexperienced advertisers' are often at great risk of making costly mistakes. It is not unusual for unenlightened advertiser to overspend on the wrong keyword phrases for their marketplace.
Understanding which keywords are the best to be used for your marketplace takes experience. For example someone who is beginning their search for a new car will use different keywords then someone who is ready to buy their new Ford F150 pickup truck. As an advertiser you do not want to use a keyword phrase that is used by someone who is in the early stages of their buying search. Knowing which words a prospect will use in each of the three categories of the buying process, will help you to best spin your advertising dollars.
Remember a campaign needs to be well planned and managed and this is where Franklyn’s Bay can help, our years of experience can help guide you through the paper click process and deliver the best results for your advertising dollar.
Today's advertisers use PPC advertising because it's very easy to use, it gives them greater control over their campaigns, and they receive better feedback on its performance. The growing affordability of online marketing makes PPC an important arena for almost any advertiser.
It sounds deceptively simple doesn't it? Remember it's very easy to waste thousands of dollars if you're campaign is not properly deployed. The lure of PPC advertising is the speed at which you can reach your target market and the high quality of sales leads that can be generated. The downside is the constant monitoring of price and the need for excellent conversion to sales. At $5.00 to $10.00 USD per click in many cases, if you’re not careful you can run through your ad budget very quickly.
These major PPC advertising programs offer an astounding reach to highly targeted consumers. In contrast to organic search engine listings, PPC listings don't require an extensive content development and link building campaign.