Twitter And Facebook Optimization Service
The instant gratification that twitter provides Brands, like its immediate view of what customers are doing and thinking is unsurpassed by other platforms. Another benefit is that comments on twitter are often less edited compared to Facebook (on Facebook the user doesn't really expect the brand to see or respond to their posts). Add to that the ability for users to tweet and retweet are extremely simple to accomplish.
One of twitters strongest attribute is the tweet and retweet, this allows a user to easily increase awareness and track their influence which leads to more quality followers. Admittedly conversations are not quite as easily tracked on twitter as other social networks are but it is still extremely beneficial for those discussions to take place. But in my opinion one of the most important attributes of twitter is the ability to monitor conversations happening around your brand in real time, even when those conversations are being had by individuals who are not directly following your brand. It's almost like a type of eavesdropping that can be very beneficial.
Recognizing and connecting with these brand influencers who engage in conversations around your brand or industry, these influencers boost awareness and most often provide a positive experience for those who are just listening or more importantly participating in the conversation.
Participating in conversations with users, retweeting content, @replying, mutually following tweets that involves your brand is critical to building a strong community on twitter.
Using Twitter and Facebook as a customer service tool is becoming mainstream for both Major and small Brands. Large numbers of people are turning to these social networks to give voice to their dissatisfaction or negative experience with Brands and companies. By paying attention and quickly responding to these conversations. A Brand has a unique opportunity to turn a bad experience into a positive one by reaching out quickly on a personal level to a customer who may have not expected any response from the offending brand. Both Twitter and Facebook offer a
unique opportunity with a unmediated and on-the-level recovery crisis management tool that other social networks and channels don't offer.
Particularly for small business twitter is a very affordable and convenient customer service channel. Twitter's unique ability to monitor real time tweets offers business owners and Brands and affordable way to extinguish potential problems as quickly as they appear.
Companies like Dell computer, virgin airlines and more are currently using twitter to monitor and quickly react to consumers complaints.
The small business owner without too much time and trouble can accomplish the same thing. In most cases it's a unique opportunity to change the consumer's feelings about a Brand experience which may not have been favorable.
One more thing to keep in mind while you're helping one person, hundreds and maybe even thousands of potential customers are listening. This allows you, the small business owner to have a greater impact on your potential customers without speaking to them directly than you ever thought possible before.
Understanding the specific strengths and weaknesses of both Facebook and Twitter, as well how your customers are using these social media platforms, gives you a unique opportunity to engage, interact with and encourage loyalty and develop activists for your brand. Knowledge and understanding of the social networks is the first and most important step in engaging and building your company's brand in these social spaces.
Please feel free to contact us about your Local Search Optimization today and to discuss your marketing needs.
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