"Internet Marketing Services"
Growing your customer base the easy way
If you're like most small US business owners you're beginning to feel the pinch of the slowing economy and no longer can afford the inefficiencies and high costs associated with traditional marketing techniques. The good news is in today's economy there's a more affordable solution.
The popularity and growth of the World Wide Web / intranet is now making available to you a wide range of cost effective ways to promote your business.
Today's Internet Marketing offers everyone an golden opportunity, which includes:
- Low overheads - no need to never pay for printing, postage or advertising again
- Predictable returns - only reproduce your best results
- High leverage - reach millions of prospective customers almost instantly
- Measurable results - use analytics, only spend money on things that you know work
- Low risk - avoid the costly pitfalls of traditional marketing techniques
The Internet is becoming the world's most important marketing channel in today's economy. US businesses from every corner of this country are already depending on the benefits and affordability of Internet Marketing.
Our job is to help you discover how Internet Marketing can benefit your unique situation, and to help you implement a strategy that will produce the specific results you seek for your marketing challenges.
Another marketing medium, do I really have to?
Yes you do. The Internet is fast becoming the prime channel for marketing across virtually every US business sector, and you must either use it effectively or lose the race. The Internet is already directly affecting your business because your prospective customers use it to:
- Find new products and services that are available
- Compare you and your products with your competition
- Complete bookings and purchases using eCommerce
You are now faced with a significant and rapidly growing slice of your target market that demand to find what they are looking for on the Internet. If you're not there to give these people what they want they will find it elsewhere. Using the internet to promote your organisation is no longer an option, it is a necessity.
So where is the pay-off?
Since the mid 90s, US companies have reported hundreds of success stories as a result of effective Internet Marketing. If deployed correctly, an Internet Marketing strategy in today's economy can literally mean the difference between staying profitable or going out of business.
So, why is Internet Marketing so special?
How does it manage to succeed where conventional marketing techniques fail?
The Internet Marketing systems get its success from highly efficient of the Internet as a two-way communications medium. More to the point, Internet Marketing offers a number of unique advantages that currently no other form of marketing can produce.
Take advantage of the unique benefits
In this tough economy more US Internet Marketing companies are encouraging their clients to take advantage of a number of unique benefits, including:
Ultra high leverage
Take out a full page ad in Wired magazine and it will be seen by thousands of tech savvy consumers for a months. For the same price, you could start a organically search engine optimization campaign to place your website at the top of Google, and it would be seen by millions on a almost permanent basis.
Very low overhead
For example, you could send a e-mail newsletter to millions of prospects for free. Designing, printing and sending a regular mail promotion to just a ten thousand households will cost you ten thousand plus dollars. Today's Internet has rewritten the book on cost-effective advertising.
Measurable results
Todays analytics makes all your online marketing campaigns 100% measurable.In the past you didn't know whether it was the flyer or the TV commercial that convinced people to buy your latest product? Today's Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Especially google Analytics software, its free to all advertisers, publishers, and site owners. Access to reliable conversion rate data clearly shows which initiatives produce the best results, and where to spend your money in order to get the highest returns on future investment.
Low risk
Your Internet Marketing strategys are fully adjustable on an ongoing basis, allowing you to quickly make corrections and fine-tune results. In the past mistakes made in traditional marketing could be nearly impossible to correct and most often very costly.
There are a combination of important advantages you can use and one huge benefit is the low cost and low-risk of the Internet Marketing Investment. There's a huge upside potential, the ability to measure and repeat the campaigns that give your company the highest return on your advertising investment.
Do it right, or do nothing
Whether you promote your organisation using TV, radio, print or on the Internet, if you hire amateurs you will get amateur results.
We in the United States have our fair share of IT savvy people, however not too many people have a solid understanding of fundamental Internet marketing principles or even have experience with their local business environment.
On the other hand, while most PR firms and advertising agencies promote Internet Marketing, very few of those firms have a deep understanding of Internet trends and technologies, and in the end most simply outsource their Internet Marketing jobs to IT sub-contractors.
Internet Marketing is a specialised field and requires a unique combination of marketing expertise and technical resources that very few companies in Australia can provide.
For a Internet Marketing professional or firm to produce great results for you they must have the right tools, knowledge and experience. These assets are highly specialized and can only be found in a company or individual that actually concentrates on Internet Marketing.
So who do you turn to?
Franklyns Bay has been fortunate enough to work closely with some of the US most innovative and successful organisations, and over the years we have developed:
- Specialised tools - used to effectively implement your Internet strategy
- Extensive experience - using a variety of Internet Marketing techniques
- Resource networks - that provide leverage, efficiency
Specialist knowledge - of the US business environment
- Efficient processes - that allow us to deliver cost-effective solutions
- In house technical capability - to avoid risks associated with third parties
We at Franklyns Bay are specialists in niche markets, and we combine our resources and experience with others to help ensure your success your company's Internet strategy. We have become the leading provider of Internet Marketing services in central Florida.
A driver of growth
Many of Florida's businesses enjoy strong growth in this downturn economy because they decided to adopt an affective Internet Marketing strategy. A well balanced Internet Marketing strategy will continue to drive growth through an up or down economy.
Low overheads and the effects of compounding growth make adopting an Internet Marketing strategy in any economy a good idea no matter if you're just opening the doors or have been in business for years. Online marketing is proving to be your best advertising investment decision you can make.
Why is now the time to act?
In this down economy more US businesses are beginning to compete for Internet real estate. Those businesses that choose to stake their territory will become the dominant players of tomorrow.
In many areas of Internet Marketing, especially Search Engine Marketing (SEM), Search Engine Optimization (SEO) and link building, the principle of first in best dressed is a perfect metaphor.
As a result, implementing an effective Internet Marketing strategy for your organisation will come at a much higher cost, the longer you wait.
