Orlando Hotel Internet Marketing Strategy
Hoteliers must get smarter and start investigating alternative marketing opportunities if they're gonna serve.
Helping Central Florida hotels become more creatively nimble and opportunistic to stay competitive and profitable for today and the next coming years.
It's true that a (PPC) campaign is fairly quick and easy to deploy. Requiring a little more than some software to help select the best categories to bid on, and a fat wallet. However it's becoming increasingly obvious that this strategy is probably not sustainable for the average midsize or smaller hotels in the upcoming economy. The midsize to smaller Hotel must get smarter and start investigating alternative sustainable strategies to capture the attention of guests at a more affordable price.
The more affordable approach.
Aligning your strategy
What I am trying to say is they don't use them quite the same way and not exclusively. They do initially start their search process from a search engine and then expand out through other channels gathering information prior to making a purchasing choice. These other channels include travel information sites, Blogs, Vacation forums, in other words they do their research.
How a family searches for vacation destinies
It's an exciting opportunity for the family to have fun and bond. Here's an interesting fact many families spend more time planning there vacation, then they actually spend on vacation. Which brings me to my point, vacationers search out information from many sources and the majority of those sources don't originate from a search engine.
More importantly those decision points can't clearly be defined in most Pay Per Click (PPC) search engine results.
Understanding the role of children.
Did you know, just by mentioning on your Internet Marketingsite water Parks, Go karts, Paintball, laser tag just to name a few will increase your bookings? Anyone with children, Will definitely tell you children's opinions have a significant influence on there decision making process. Recent studies show as much as a whopping 60%.
Children have a huge influence on the vacation dollar spent. If you doubt it just look at the Disney vacation advertisements. They play up to the children approximately 60% of the time and only 40% to the adults. And you should only hope that your hotel is as successful as the Disney Properties.
"WHAT" you haven't heard of the nag factor?
If your hotelier your undoubtedly familiar with the four most often used marketing channels and there associated cost:
Let's review shall we
The hotel's PPC, $3-$5 per transaction.
GDS, cost (as high as $27 for a typical 2 night stay at $100 per night).
Third party vendors, Expedia, Travelocity, and Orbitz ($50+ for a typical 2 night stay at $100 per night).
Organic search after optimization as low as $1.25 an ago's down overtime.
The financial incentive to reduce the reliance on GDS and third-party vendors is substantial.
So to that end. I hope the following information will aid you in developing your own Internet Marketing strategy and budget.
Don't wait for your visitors to find you, or you could be waiting forever.
Please feel free to contact me today for any of your marketing needs Office: 386-951-5179 Call: 321-527-8714