Website Conversation Optimization
Only one thing really counts when managing a website - turning ‘visitors’ into ‘customers’
This is universally known as ROI, or Return On Investment. It's the process of refining your website to reduce your ‘bounce rate’ (visitors who leave after just a few seconds). You achieve it by creating a compelling web presence that leads visitors to take action and contact you. By helping to improve your conversion rate, Franklyn's Bay improves your website's ability to make you more money.
We do this through:
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Usability Analysis |
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Landing Page Optimization |
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Metrics Analysis (Analytics) |
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Multivariate Testing and A/B Testing |
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Reporting/Key Performance Indicators (KPIs) |
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Website Optimization/Maintenance |
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Sales Funnel Optimization |
Usability Analysis:
The first step is removing obstacles to studying the user’s behavior while on your website. We take the customer's point of view while conducting the study. We're looking for any problems with the design, visual appeal, and copy or coding. We want to assure a good user experience by removing any potential confusion or distraction.
Landing Page Optimization:
Since you’re landing page is literally the first thing your visitors see, we must arrange it to significantly increase your conversion rate through improved copy and visual appeal. We work hard to develop landing pages that better gauge the customer’s purpose and provide compelling reasons to go deeper into your website.
Metrics Analysis (Analytics):
We need to know how your visitors engage with your website. It is essential that we understand and improve your user’s experience with your website, which ultimately reflects on your entire brand. Understanding and improving these onsite factors is critical to improving the performance of your marketing campaigns.
A/B and Multivariate Testing:
To be absolutely sure what works best requires testing and retesting. It’s the only way to prove which strategies and tactics really work best and return the best ROI. Often a small change can make a significant difference in your conversion rate. In today's market you can't take anything for granted. So, we use A/B or even Multivariate Testing to help determine what is working and what may work better.
Metric Analysis uses a wide range of tools and techniques to assess site visitor behavior, studying their interaction with the different elements of the pages, and uncovering potential problems. We start by reviewing how your visitors arrived on your website, which pages they visited, and how long they spent on each one. Then, finally, why they did or did not follow through with a purchase, or at least making contact.
Reporting/Key Performance Indicators (KPIs):
Franklyn's Bay strives to keep our services transparent and easy to understand. Our work can easily be verified by 3rd party analytics from Google and other sources. Our reporting analytics include your website, its affiliated social networks, and all key performance indicators, enabling all stakeholders to easily see in irrefutable numbers how our work has influenced your conversion rate, site visibility and rankings.
Website Optimization/Maintenance:
Ongoing web site maintenance is the only way to deal with issues like broken links, necessary search engine updates and outdated content, all of which affect your rankings and cost you customers. Our maintenance programs look to strengthen and refine your calls-to-action, improve all page elements, and streamline forms which users encounter while on your website.
Sales Funnel Optimization:
Not all traffic is qualified traffic. An effective website must qualify or disqualify prospects based on specific criteria. A well designed sales funnel helps take prospects from being moderately interested in your products or services to closing the deal or transaction. It will also filter out those visitors who are not likely to convert right now. They are not rejected, but put into a slow drip campaign for future conversion.
Please feel free to contact me today for any of your marketing needs Office:386-951-5179 Cell: 407-687-8323
For: Website Conversion Optimization Orlando | Orlando Website Conversion Optimization
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