"Marketing Strategy for the Growers and Vintners to the public"
Franklyn's Bay marketing, recognizes and understands that almost all vintners and growers are heavily restricted both legally and financially in how they can advertise, and get their brand message out to the consuming public, so we have develop methods that can help.
Developing a vineyard-marketing plan"
Brand development is crucial for today's growers especially in a global competitive market. With literally the whole world competing for customers, being a good marketer is not optional. If you are not a good marketer, you are out of business, or soon will be. Having a compelling story to tell potential clients--whether it's about innovative techniques, a unique vineyard site or sustainable farming practices--is the foundation of an effective marketing program.
More and more consumers want to know the stories behind their food and wine. Especially in light of the spinach salmonella scare in the United States and the most recent problems with the fish imports from China.
For the grower a means helping educate the public instead of just promoting their product. Why should a vintner by from a certain grower? Because they see something special in the grower and his product, which can be developed to help promote the vintners product to the consumer. "marketing Strategy"
So it's the growers responsibility to educate the vintner and the public about that specialness.
The GROWER / VINEYARDS needs to get out to the wineries and the public and tell them what they are doing to make their grapes better.
The local press and the Internet can help them. The nonwinery grower needs to be seen by the public as a unique part of the wine industry. They need to be seen as much more than just a producer of an agricultural commodity. They need to be seen as someone interested in high quality, not just tonnage. They need to be seen as concerned Stewart's of the environment, and there community and their farmworkers.
should strive to become a vineyard-designated feature on every bottle that is sold with their fruit in site it. This means your doing something that make's your fruit stand out from your competitors. This will allow you to market your fruit not so much as a fungible agricultural commodity but as unique, high-quality, special product.
Growers / vineyards
is about the only public medium that the grower can afford, However if done right can increase his fruits value to the vintner and therefore receive a premium price for his fruit. More and more growers / are starting to figure out that there's a market for high-end grapes if they're growing and marketing them well. "Public relations"
Remember, it takes a lot more than just raising your price to go after the high end winery's.
You need to get out into the industry and make connections. You need to go to all the events, and host as many events as possible. You need to continuously be learning about the business that your in, and frankly, you need to take it very seriously.
Finally you need to promote your self through the
"Internet Strategy" because it's the most affordable and visible way to do it. If you have any questions or think that I can be of any help please don't hesitate to contact me.