User-Generated Content

The rush to place brand advertising alongside the scores of consumer videos being uploaded each day on sites like YouTube and others presents interesting strategic and creative challenges to brand marketers seeking to grab eyeballs and online impressions while they can.

The question is, are these really valued environments worthy of your brand? Or are you over-reacting to their viral appeal?

2006 gave us YouTube's LonelyGirl15, exploding bottles of Diet Coke and Mentos, movie character friends on MySpace and paparazzi photographs of Britney Spears that could never be shown in a reputable magazine. While seemingly trivial, these events were representative of a shift to social networking sites in the creation and consumption of media that finally hit the mainstream.

Understanding how to capture the potential of social networking has just begun. The question is your company ready, is your brand ready and in position to take advantage of these networking opportunities?

Franklyns Bay as experience in dark marketing and social marketing to help your company succeed in today's difficult and ever changing advertising environment.

Please feel free to contact me today for any of your marketing needs Office:386-951-5179 Call: 407-687-8323