People just love to search the web. They use the main search engines like Yahoo!, Google, Ask and MSN Search to find one thing only information.
Simply put, search engine marketing (SEM) is about connecting searchers looking for information related to your brand with what they are looking for. It is about making your brand visible within the search engines to attract new visitors to your site(s)
I think we all agree a good search engine ranking is like having a crack sales team. Just one of the major search engines can send a huge amount of leads to your website in a very cost-effective manner. Remember search engine marketing (SEM) is an exacting science
In a survey by Coremetrics demonstrates how exactly challenging SEM can be. According to the survey 31 percent of the marketing professionals surveyed felt that SEM is the most important skill for their current role and additional 60 percent feel that SEM skills have become more important over the last few years. Even a more telling finding was 41 percent felt their SEM skills are in need of some improvement.
I can personally testify to the rapid change in search engine marketing. almost half of the marketers that I know are personally struggling with search engine marketing. The good old days of using your instincts and creative skills are over. Marketing professionals today are finding themselves having to become consumer behavioral analysts, understanding the psychology behind the online shopper and learning how to use an analytical software to identify what will help retailers get the most bang for their buck.
However, what I find really surprising is only 16% of search engine marketing budgets is allocated to "Organic Search" or search engine optimization Florida (SEO). Why? Well, paid-search is easier and quicker for lazy marketers to understand, and it is often the lowest hanging fruit for companies new to internet marketing. The trouble is, paid-search costs money and the cost is getting higher because all those lazy marketers keep bidding the price up instead of optimizing for organic search.
Take heart, in spite of the turbulents, Within SEM, there are three main opportunities for organizations to get their message across, to gain visibility and to direct visitors to their sites.
But remember your success requires a constant process of updating your knowledge and refining your skills. Is it any wonder why search marketers are often daunted by the challenges. But those marketers who continue to educate themselves and strive harder to understand the online consumers preferences will find future success for both themselves and their clients.
Please feel free to contact me today for any of your marketing needs Office: 386-951-5179 Call: 407-687-8323
Search Engine Marketing (SEM)