Online Brand Building
Just by the mere fact that you’re taking the time to read this, it shows that you recognize and appreciate the impact that the Internet has on your business. In today's world your Web presence as become an important part of your marketing strategy. Both large and small companies have realized how important it is for their business to be easily found within the major search engines.
Studies show upwards of 85% of consumers start their search for products and services at the search engines. The Web and the search engines have become the new yellow pages. Studies show 65% of consumers reach for the Internet over the yellow pages even for local products and services. So it's critical that your companies’ information can easily be found within the major search engines where your audience is searching for your products or services.
Today most businesses understand the importance of being found on the search engines. However few realize how critical search engines are to their branding efforts. When an individual uses the search engine, searching for a particular product or service time after time, they begin to see the same company names again and again. After while branding takes place, meaning and recall form in the minds of your prospects.
Search engine listings have been proven to have a better brand recall by a 3-to-1 margin over banner advertising and other online marketing.
Search engine listings are unobtrusive compared to other branding methods, for example pop ups and banners. The search engine listing is displayed almost subliminally as consumers are in the midst of searching for products or solutions. When your site is returned in response to a query, it gives your brand added credibility that it is relevant to the consumers’ interest.
Therefore a company should be trying to achieve prominence within the search engines quarries that relate to their products or services. Organic results are normally the most economical, However pay per click has proven to be effective even though the cost is quite a bit higher. Either way this brand loyalty results in more sales opportunities for you.
With the ever-increasing use of search engine properties by more and more people to find products and services than ever before, they are finding that the top offline brands are not always found at the top of the search results.
Consumers expect the top brands to appear at the top of the search engine results. The consumers believe that those companies found at the top of the search engines are the top brands for their categories. This is unfortunate for offline category leaders which have worked tirelessly to build a high-quality, recognizable brand, with little or no search engine visibility they find their efforts slowly being eroded over time as consumers turn to resellers and smaller companies to find what they are seeking online.
Overall, any website must be found on search engines within the keyword category that consumer is searching for the product or service is definitely a positive and reinforcing factor in the minds of the consumer and creates a positive relationship.
All in all, for any website, being found on the search engines in the proper keyword category where consumers are searching for your products or services, creates a positive impression. As your products and information are made available to searchers as they hunt, this improves their feelings about you (e.g. your brand) and thereby transmits brand equity. I hope this has been some help to you thank you for reading.
If you have any questions or you think I may be of some service to you please don't hesitate to contact me
Don't wait for your visitors to find you, or you could be waiting forever.
Please feel free to contact me today for any of your marketing needs Office: 386-951-5179 Call: 321-527-8714
