Florida Medical Marketing Agency

Physicians, hospitals, medical societies, should partner with a Marketing agency that understands the dynamics and complexity of healthcare.

If your patients are not familiar with your brand, it's time to execute a new Medical marketing strategy.

Marketing your medical services is no longer an option — it's vital. In the past, most physicians simply did not practice orutilize marketing tools. Unfortunately those days are gone. We are a society that absorbs and seeks information, especially when it comes to a person's health concerns.

If your medical office is not marketing, you could be missing out on a mass of potential patients. Franklynsbay, we can help doctors find a convenient and informative way of marketing and advertising their practice through the Internet.

My proven organic search engine optimization strategy combined with affective link Building efforts delivers affordable high ranking results for today's Central Florida's medical professional.

The reason you found this Web site was because I achieved top rankings over my search engine optimization competitors. The very same medical marketing agencys that are working for your competition.

There's a reason I can do this, it's because of experience!
I have been working for Fortune 500 companies since 1996 putting them on the top of search engines on a global scale. I have the knowledge and experience that comes with years of practice. And I achieved this top ranking with out any tricks. Every bit of this ranking is pure organic and any SEO worth his salt will tell you that's the very best kind. Feel free to contact me and will talk.

What I offer!

Add-ons services

It's a fact at this very moment in your community their are people on-line looking for a doctor to help them with their medical questions and needs.

Today the Internet is the new yellow pages!
So is your practice well listed?

On any given day in any medium size city across the United States there's an average of 854 people looking for a local medical doctor and or a medical specialist on the web. 979101 people looked for doctors on the Web in June 2007. Almost a million people were looking for doctors on-line.
Being found on the Web has never been more important for a medical practice then it is today. Studies show up to 65 % of Americans use the Internet over the yellow pages when looking for local medical services. And this makes a lot of sense, even a full page ad appearing in the yellow pages cannot give as much information as one small well-designed Web site can.

The rewards for a well rank site has never been greater for a local practice.

Would you like to be found by all those searchers?

You have two options when it comes to being found on the major search engines:

"Pay Per Click Campaigns" or "Organic Search Results"

You can pay for Sponsored listings, or you can achieve high organic rankings through Search Engine optimization. Or, You can use a combination of both! (more about this later)

Today's doctors are facing ever-increasing competition to their practice that there predecessors never could have dreamed of. Unfortunately competition is the new reality, it seemingly comes from everywhere. The managed-care facilities on the other side of the city, The pay-as-you-go walk-in clinic up the street, other private practice offices around town and even referrals from other doctors can work for you or, work against you and your practice. In this environment a health-care professional can no longer just put up his shingle and expect to find his waiting room full of new patients. So, how does a doctor manage to promote his practice while attending to patients and the day-to-day needs of your office and its staff. Everyone looks to you for help, but who helps you?

Have you noticed that your working longer and longer hours and seemingly making less and less money for your time and effort? Are you facing slimmer earnings due to your dependence on insured patients, and are the hassles of dealing with managed-care providers stretching you and your staff to the limit? Is this what you envisioned when you decided to become a doctor? I just want you to know there are other options, give me a call and will talk.

There's a number of ways to expand your practice beyond your current limits.

Now, maybe your one of the small percentage of doctors who are overflowing with new patients and your compensated so well that you could retire today and never work another day in your life!

Or maybe you're not quite there yet and could use some help.
Today it is becoming more important than ever that you and your medical practice is found at the top of the major search engines for your town or city. It's not good enough to simply rank on the top of the search engines for the name of your practice. Think about it these people already know who you are and where to find you. The real benefit is when you show up for the various search terms that describe your practice. For example Orlando plastic surgeon. The Web can affordably produce more clients then any print, radio, or even television spot.

For the success of your medical practice unique to be found first by your potential client. They're out there right now looking for a doctor to provide them the medical services that they need.

The Web
One of the more effective strategies incorporates the use of the Web. However, the Web requires specific knowledge, software and skills to deliver the promised results, that only the Web can provide.

Today's doctors have the benefit of the World wide Web, to promote and market their services on a local, National or international scale. No matter if your promoting your practice to local potential patients or marketing to other health-care professionals. Today's Web makes it possible for you to be recognized as a leader in your field or speciality around your town or even around the world.

Thanks to the Internet your medical practice can be conveniently found by new patients from anywhere where there is an Internet connection, from home or work. Even if its 3:30 a.m. on a Sunday morning while you're practices closed.

There are significant benefits from Internet marketing over traditional marketing channels. I believe one of the most important differences is the Internet marketing is far more targeted. For example not everyone stuck in traffic listening to the radio and here's a commercial on plastic surgery is going to be interested in plastic surgery. However someone who goes to the Internet and uses the search engine looking for plastic surgeons are going to be genuinely interested in plastic surgery.

More and more people every day turn to the Internet for their medical information, treatment and to help find qualified medical professionals. Now, if you doubt this just go to the Internet and checkout some of your competition. Since anyone in business is expected to have a Web site it's critical that you take full advantage of this marketing opportunity. If you doubt this just go to the Web and check out your competition. You will most likely find them tapping into hundreds of thousands of potential patients a year that you're missing out on.

By using the Web to establish yourself as a trusted leader in your community, and a respected member of your field. These are your first critical steps in beating your competition in the public relations game, and ultimately generating real results and revenue.

Do you or even your office manager really understand how to use newsletters, pod-casts, blogs, forums and RRS feeds to help grow your practice? Can you say for certain if you need them or not? Do you understand the difference between organic search results and pay-per-click campaigns? Did you know, many lazy marketers will encourage you to use pay-per-click rather than optimize for organic search. Do you know why and do you know how much it's costing you? I do and I can tell you!

To many physicians have been misled by both large and small companies trying to sell them on-line promotional services. A doctor is not any better off with a large on-line marketing company compared to a small marketing boutique. In most cases the large company provides a wider range of services, However lacks the intense focus and personal service a boutique can offer. In my opinion it all boils down to results.

One of the most common questions I hear from doctors and their office managers, Is there a software I can buy to take care of this for us?

No! Those days are gone, the software was only manipulating the search engines to give faults high ranking to Web sites that didn't deserve it. Which meant when you use the search engines you often couldn't find what you were looking for. Just think of thousands of Web sites manipulating the search engines through that software all delivering rankings to bad pages. Today such practices can get your Web site permanently removed from the search engines.

Plus, search engines are taking greater steps to make sure that type of manipulation never happens again. Today, you must have unique content that is well written and a given number of back-links from other appropriate Web sites to gain good search engine rankings. Neither of which can be properly achieved through software and if attempted could permanently get you band from the search engines.

Today you need a Web designer to create your Web site and a SEO (Search Engine optimization) specialist to market you and your Web site. The better the SEO the better your results. It's also important for you to know how many clients your SEO is working for. Even the best SEO can only handle a total of 15 clients, any more than that and they're cutting corners.

How do I know?
Well just take some time and read some of my articles on this Web site. It should immediately become obvious that I know what I'm talking about. I have been a Internet marketing strategists since 1996 and I have worked for some of the largest and most well-known companies on the globe.

I used to exclusively work for Fortune 500 companies who were interested in competing not only locally but globally. Believe me when I tell you it's a whole lot easier keeping a doctor and his practice on top of the search engines compared to a Fortune 500 company on top of a global market as well as all of the Associated search engines.

Maybe it would be a good time to introduce myself. My name is Franklyn Galusha I'm a semi retired marketer and I live in beautiful Orlando Florida. I write and lecture and consult on search engine optimization and on-line marketing strategies. Recently I have decided to take on a limited number of doctors and their web sites.

What I offer!

I will only be excepting 15 doctors, one doctor per-city, on a first-come first- serve basis. By doing this there should be no conflict of interest even when I deploy similar tactics for the different doctors.

For today's medical professional getting to the top of the search engines and staying there is key. Studies show the majority of visitors will come through one of the major search engines. It's very important that you appear in one of the top positions. The higher the position the more traffic you will receive to your Web site.

Keeping it simple for you is the key.
Therefore, I will take over all the time consuming day-to-day monitoring, realignment and maintenance of your web ranking and link popularity. As well as keeping you compliant with the latest guidelines from the search engines.

I will optimize each Web site for top ranking on both search engines and medical directories.
I will carry out extensive key phrase Research, competitive key phrase analysis, strategic title meta tag analysis and adjustments, on page optimization, submission to directories for medical professionals known to generate direct traffic to your Web site. (to help generate referrals)
As well as: SEO Copyrighting, competitive back link analysis, internal link strategy and navigation improvements, provide monthly reports of traffic and rankings from the major search engines. I will also monitor search engines for compliance, monitor traffic and analyze what search engine terms are being used when finding your Web site. Track your monthly alexia rankings and track your current back link status with googol, yahoo and MSN.

Monitorimg the competition
I will also personally monitor any and all search engine optimization tactics, techniques and programs being deployed by your competition and immediately make any changes necessary to keep you on top of the organic search results and pay-per-click if so directed.

I will take time to explain the differences between (SEO) search engine optimization and pay-per-click campaigns and how they will impact you and your practice.

I will help you keep up with the latest techniques for turning web visitors in to patients.
I find all too often the focus is put on how many visitors are coming to your Web site. It's been my experience it's not only how many visitors come to your Web site but how many of those visitors are converted into patients, after all isn't that what really counts. Just think about it, each new patient can be worth thousands if not tens of thousands of dollars to you and your practice over time.

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Add-ons services

I can help you attract new patients around the clock, work with you to deliver medical and health information and educate patients and potential patients. You can deliver information on any subject. For example you could explain how you approach your practice and treatment.

Site layout evaluation
A doctors web site layout, color, fonts, Consistency, intent, context, all play a very important part in the decision making process of the visitor. Your Web site visitor is trying to decide whether or not to trust you with their health. A decision which is largely based on the professional image that your Web site is projecting about you and your practice. While you very well may be one of the best and most highly respected doctors in your field. You can lose potential patients if your Web site is not properly designed.

I help you understand the decision making process that the visitor goes through before taking any action. If you really understand the processes, you can lay the groundwork to help them through the decision making steps. Instead of rushing the visitor through your services and sales proposition.

I do this by helping the visitor to make a series of decisions. That leads them to the natural conclusion that your the best doctor for them. For example we can use visual cues like size, color and location of elements to get the visitor to focus on the most important messages first, second, third and so on. We highlight all links and the most important information so the visitors can easily pick up on them. I also combine targeted messages that meets the visitors needs by providing them with information they want. I like using copy that addresses the visitors worries and answers there questions at a level that the average individual can understand.

By using a series of articles, images and animation presented to the visitor in a specific order it helps them visualize and clearly understand why your the best choice for their health.

I often find simple little mistakes that are made by the medical professional or his staff that hurts his chances for top page ranking. Seemingly simple steps that have somehow dropped out or had been overlooked. It's not your fault time restraints make it difficult and sometimes impossible to pay attention to the dozens of little details that make you successful on-line.

Since Web site optimization is only half the battle for top search engine rankings. I will also start a reciprocal link and back link campaign from and to only highly qualified sites.

Please, keep in mind this is an ongoing process that over time will result in the highest possible search engine rankings for your given expertise and location.

Please feel free to contact me today for any of your affiliatemarketing needs Office: 386-951-5179 Call: 407-687-8323