Just by the mere fact that you’re taking the
time to read this, it shows that you recognize and
appreciate the impact that the Internet has on your
business. In today's world your Web presence as
become an important part of your marketing strategy.
Both large and small companies have realized how
important it is for their business to be easily
found within the major search engines.
Studies show upwards of 85% of consumers
start their search for products and services at
the search engines. The Web and the search engines
have become the new yellow pages. Studies show 65%
of consumers reach for the Internet over the yellow
pages even for local products and services. So it's
critical that your companies’ information
can easily be found within the major search engines
where your audience is searching for your products
or services.
Today most businesses understand the importance
of being found on the search engines. However few
realize how critical search engines are to their
branding efforts. When an individual uses the search
engine, searching for a particular product or service
time after time, they begin to see the same company
names again and again. After while branding takes
place, meaning and recall form in the minds of your
prospects.
Search engine listings have been proven to have
a better brand recall by a 3-to-1 margin over banner
advertising and other online marketing.
Search engine listings are unobtrusive compared
to other branding methods, for example pop ups and
banners. The search engine listing is displayed
almost subliminally as consumers are in the midst
of searching for products or solutions. When your
site is returned in response to a query, it gives
your brand added credibility that it is relevant
to the consumers’ interest.
Therefore a company should be trying to achieve
prominence within the search engines quarries that
relate to their products or services. Organic results
are normally the most economical, However pay per
click has proven to be effective even though the
cost is quite a bit higher. Either way this brand
loyalty results in more sales opportunities for
you.
With the ever-increasing use of search engine properties
by more and more people to find products and services
than ever before, they are finding that the top
offline brands are not always found at the top of
the search results.
Consumers expect the top brands to appear at the
top of the search engine results. The consumers
believe that those companies found at the top of
the search engines are the top brands for their
categories. This is unfortunate for offline category
leaders which have worked tirelessly to build a
high-quality, recognizable brand, with little or
no search engine visibility they find their efforts
slowly being eroded over time as consumers turn
to resellers and smaller companies to find what
they are seeking online.
Overall, any website must be found on search engines
within the keyword category that consumer is searching
for the product or service is definitely a positive
and reinforcing factor in the minds of the consumer
and creates a positive relationship.
All in all, for any website, being found on the
search engines in the proper keyword category where
consumers are searching for your products or services,
creates a positive impression. As your products
and information are made available to searchers
as they hunt, this improves their feelings about
you (e.g. your brand) and thereby transmits brand
equity. I hope this has been some help to you thank
you for reading.
If you have any questions or you think I may be
of some service to you please don't hesitate to
contact me
