Email marketing is an important part of the Orlando hotel's overall internet
marketing and online distribution strategy. Email
marketing can be used successfully as a direct response
vehicle for both long-term and short term goals.
Studies show internet users like receiving their travel related emails. By category, Orlando travel email marketing retains a loyal audience, especially if it offers the recipient value, accurate communication, relevance, and familiarity. Forrester Research notes that on average only 5 percent of recipients have ever unsubscribed from any Orlando travel related list. Some travel-related email campaigns report response rates as high as 25%. It's very obvious that consumers want to learn about Orlando travel specials and promotions. Even travel agents serve as a viable audience as they too seek bookable opportunities online.
Therefore creating a strong email marketing strategy and committing to an appropriate budget could have a long-term positive impact.
The email strategy should include the following:
- Customer email capture initiatives (online and offline)
- email marketing to the hotel's own opt-in list
- email sponsorships and marketing to key market segments and in key feeder markets.
As well as budget for online and offline customer email capture initiatives, incentives and sweepstakes, monthly email newsletters and promotions, and seasonal email sponsorships.
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Orlando Hotel Email Marketing Strategy
