Email Remarketing
To keep you ahead of the competition!

Email Remarketing is the concept of reevaluating and dividing existing traffic into smaller subsets, called segments, and evaluating metrics for those segments is a core process required in the web analytics industry. Segmentation can be thought of as dividing up the pie.

Segmentation is essential in conducting analysis of web analytics data. Leveraging segmentation allows companies to answer complex web traffic questions that stem from basic reporting. While virtually every web analytics solution in the market today offers some form or method of segmentation, they all differ in their approach. Thus it is important to understand the concept of segmentation, your needs in regard to using segments, and the ability of various solutions to meet those needs.