Franklynsbay - Florida medical marketing firm - Search Engine Optimization
Franklynsbay - Florida leading medical marketing firm has proven experience in the development of effective physician practice marketing plans. I track and understand the market forces that influence patients' choices of health care providers and work with practices to build comprehensive programs to increase volume and revenue. I know and appreciate that all money spent for marketing must generate offsetting revenue and help set the stage for future growth. Accomplishment of these goals requires a means a measure return on investment for each marketing tactic, including all Internet strategies.
Done properly, your practice marketing can grow your profits, attract patients who appreciate and can afford quality care, deliver the high-paying fulfilling cases you want and even enable you to have a life again.
Franklynsbay medical marketing (is for all physician and surgical specialties including plastic surgery, radiology, internal medicine, etc.), dental marketing, physical therapy marketing and allied healthcare marketing.
Franklynsbay has over 15 years of experience working in the internet marketing industry and a proven track record in the medical industry. Using are methods I will guarantee an ever growing audience and a high rate of investment.
Today, an ever increasing number of people from the ages of 20-45 reach for the Internet instead of the Yellow Pages to find their physicians.
It makes sense, when you consider the amount of information
that a small well designed website can deliver compared
to even a full page ad in the Yellow Pages. The reality
is potential patients usually perform extensive Internet
research on their medical conditions and compare practices.
Especially
when it comes to plastic surgery, reproductive endocrinology,
psychiatry, and ophthalmology. Add to
that all materials and activities directed to this
clientele must be delivered quickly and affordably
24 hours a day.
Statistics show just in the little time you've taken to read this, there's someone in your local area, on the Internet looking for a medical specialist. So the question is, did they find you or did they find your competitor instead? Or are you already so busy that you don't need any more patients? And most importantly, are you happy with your current practice?
If you are, fantastic you're one of the lucky few... and I think that's awesome and I'm really glad for you and your family, that your doing so well!
But if you feel there is some room for improvement, I can help. I can help you get on top of the search engines for your area and stay there!
Being found on the Internet
Just keep in mind your website is of no value if no
one can find it. Yes it's true you can and do, publish
your web site on your letterhead, business cards,
brochures and the like. However, that doesn't compare
to the unlimited potential of having your website
properly indexed and easily found by anyone on the
World Wide Web.
Studies show up to 86% of potential patients perform extensive Internet research on their medical conditions and compare local Physicians online prior to contacting them.
So, you need to consider creating a well define strategy. One which takes you through a customized step by step plan designed to better utilize your web presence. Starting with top search engine ranking so you can easily be found, with a strong emphasis on driving more traffic to your website and converting those web visitors into patients.
Specialty practice
This is especially true for those practitioners that target "more affluent" clientele, which often elect to have a variety of surgical procedures which are not covered through their existing health plan. These specialties once again might include plastic surgery, reproductive endocrinology, psychiatry, and ophthalmology. A high percentage of these patients are "fee for service" and are very careful when choosing a specialist.
Your message
You already know when it comes to medicine, image and reputation is everything. Your web message needs to focus on your education, credentials, experience and your dedication to compassionate individualized care.
Search optimization: Large firm vs. small firm
Also contrary to popular belief, bigger isn't better especially when it comes to managing your web presence. The bigger the firm the higher the overhead and the harder it is to make that bottom line profitable. You probably experience this in your own office every day.
In fact when it comes down to the truth, even in those big firms there's only one person really handling your search engine optimization. No matter what your being told to the contrary, he or she is probably handling 75 to 150 individual accounts.
So when they tell you you have a dedicated specialist, the're right, you and 100 or more other people have a dedicated sales person. So don't be misled by the hype!
Highly focused and committed to your success
My staff and I are comprised of three people focusing hard on just 25 clients nationwide. We offer a highly targeted approach with a focus on high-quality personal service. Not one of us has less than 10 years experience in our given field.
Experience counts
If you've taken any time to look around the website and read a few of my articles, you'll know that I'm more than qualified to handle your web site's marketing.
We constantly monitor your website and your competitions' websites to ensure that you stay on top. Because were very aware that just one patient is worth thousands and could be worth tens of thousands of dollars to you.
So if too many potential patients slip by and go to your competition, it could mean the difference between having a good year or having a great year for you and your staff.
I have worked for a number of fortune five hundred companies, doing for them just what I can do for you.
Now let me take a moment and assure you, it's a whole lot easier keeping a local doctor on top of his market than it is keeping that fortune 500 on top of a global market.
The proof is in the pudding
Those firms I spoke about earlier, before you go hiring any firms just take some time and look at their search engine ranking.
You would think with all of those high paid dedicated specialists who are going to help you with your online ranking, they could spare one or two of them to help themselves. I mean just look at their search engine ranking!
After all, if they can't keep themselves on top of the search engines -- what makes you think they can keep you there?
If you have any questions, please feel free to contact me.
Office: 386-951-5179 Call: 407-433-1875 - from 9:00 AM to 9:00 PM Eastern standard time
Ask for Franklyn
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