Florida Medical Marketing Agency
To keep you ahead of the
competition!
Physicians, hospitals, medical societies, should partner with a Marketing agency that understands the dynamics and complexity of healthcare.
If your patients are not familiar with your brand, it's time to execute a new Medical marketing strategy.
Marketing your medical services is no longer an option — it's vital. In the past, most physicians simply did not practice orutilize marketing tools. Unfortunately those days are gone. We are a society that absorbs and seeks information, especially when it comes to a person's health concerns.
If your medical office is not marketing, you could be missing out on a mass of potential patients. Franklynsbay, we can help doctors find a convenient and informative way of marketing and advertising their practice through the Internet.
My proven organic search engine optimization
strategy combined with affective link Building
efforts delivers affordable high ranking results
for today's Central Florida's medical professional.
The reason you found this Web site was because
I achieved top rankings over my search engine
optimization competitors. The very same medical marketing agencys that are working
for your competition.
There's a reason I can do this, it's because
of experience!
I have been working for Fortune 500 companies
since 1996 putting them on the top of search engines
on a global scale. I have the knowledge and experience
that comes with years of practice. And I achieved
this top ranking with out any tricks. Every bit
of this ranking is pure organic and any SEO worth
his salt will tell you that's the very best kind.
Feel free to contact me and will talk.
What I offer!
Add-ons services
It's a fact at this very moment in your community
their are people on-line looking for a doctor
to help them with their medical questions and
needs.
Today the Internet is the new yellow pages!
So is your practice well listed?
On any given day in any medium size city across
the United States there's an average of 854 people
looking for a local medical doctor and or a medical
specialist on the web. 979101 people looked for
doctors on the Web in June 2007. Almost a million
people were looking for doctors on-line.
Being found on the Web has never been more important
for a medical practice then it is today. Studies
show up to 65 % of Americans use the Internet
over the yellow pages when looking for local medical
services. And this makes a lot of sense, even
a full page ad appearing in the yellow pages cannot
give as much information as one small well-designed
Web site can.
The rewards for a well rank site has never been
greater for a local practice.
Would you like to be found by all those searchers?
You have two options when it comes to being found
on the major search engines:
"Pay Per Click Campaigns" or "Organic
Search Results"
You can pay for Sponsored listings, or you can
achieve high organic rankings through Search Engine
Optimisation. Or, You can use a combination of
both! (more about this later)
Today's doctors are facing ever-increasing competition
to their practice that there predecessors never
could have dreamed of. Unfortunately competition
is the new reality, it seemingly comes from everywhere.
The managed-care facilities on the other side
of the city, The pay-as-you-go walk-in clinic
up the street, other private practice offices
around town and even referrals from other doctors
can work for you or, work against you and your
practice. In this environment a health-care professional
can no longer just put up his shingle and expect
to find his waiting room full of new patients.
So, how does a doctor manage to promote his practice
while attending to patients and the day-to-day
needs of your office and its staff. Everyone looks
to you for help, but who helps you?
Have you noticed that your working longer and
longer hours and seemingly making less and less
money for your time and effort? Are you facing
slimmer earnings due to your dependence on insured
patients, and are the hassles of dealing with
managed-care providers stretching you and your
staff to the limit? Is this what you envisioned
when you decided to become a doctor? I just want
you to know there are other options, give me a
call and will talk.
There's a number of ways to expand your practice
beyond your current limits.
Now, maybe your one of the small percentage of
doctors who are overflowing with new patients
and your compensated so well that you could retire
today and never work another day in your life!
Or maybe you're not quite there yet and could
use some help.
Today it is becoming more important than ever
that you and your medical practice is found at
the top of the major search engines for your town
or city. It's not good enough to simply rank on
the top of the search engines for the name of
your practice. Think about it these people already
know who you are and where to find you. The real
benefit is when you show up for the various search
terms that describe your practice. For example
Orlando plastic surgeon. The Web can affordably
produce more clients then any print, radio, or
even television spot.
For the success of your medical practice unique
to be found first by your potential client. They're
out there right now looking for a doctor to provide
them the medical services that they need.
The Web
One of the more effective strategies incorporates
the use of the Web. However, the Web requires
specific knowledge, software and skills to deliver
the promised results, that only the Web can provide.
Today's doctors have the benefit of the World
wide Web, to promote and market their services
on a local, National or international scale. No
matter if your promoting your practice to local
potential patients or marketing to other health-care
professionals. Today's Web makes it possible for
you to be recognized as a leader in your field
or speciality around your town or even around
the world.
Thanks to the Internet your medical practice
can be conveniently found by new patients from
anywhere where there is an Internet connection,
from home or work. Even if its 3:30 a.m. on a
Sunday morning while you're practices closed.
There are significant benefits from Internet
marketing over traditional marketing channels.
I believe one of the most important differences
is the Internet marketing is far more targeted.
For example not everyone stuck in traffic listening
to the radio and here's a commercial on plastic
surgery is going to be interested in plastic surgery.
However someone who goes to the Internet and uses
the search engine looking for plastic surgeons
are going to be genuinely interested in plastic
surgery.
More and more people every day turn to the Internet
for their medical information, treatment and to
help find qualified medical professionals. Now,
if you doubt this just go to the Internet and
checkout some of your competition. Since anyone
in business is expected to have a Web site it's
critical that you take full advantage of this
marketing opportunity. If you doubt this just
go to the Web and check out your competition.
You will most likely find them tapping into hundreds
of thousands of potential patients a year that
you're missing out on.
By using the Web to establish yourself as a trusted
leader in your community, and a respected member
of your field. These are your first critical steps
in beating your competition in the public relations
game, and ultimately generating real results and
revenue.
Do you or even your office manager really understand
how to use newsletters, pod-casts, blogs, forums
and RRS feeds to help grow your practice? Can
you say for certain if you need them or not? Do
you understand the difference between organic
search results and pay-per-click campaigns? Did
you know, many lazy marketers will encourage you
to use pay-per-click rather than optimize for
organic search. Do you know why and do you know
how much it's costing you? I do and I can tell
you!
To many physicians have been misled by both large
and small companies trying to sell them on-line
promotional services. A doctor is not any better
off with a large on-line marketing company compared
to a small marketing boutique. In most cases the
large company provides a wider range of services,
However lacks the intense focus and personal service
a boutique can offer. In my opinion it all boils
down to results.
One of the most common questions I hear from
doctors and their office managers, Is there a
software I can buy to take care of this for us?
No! Those days are gone, the software was only
manipulating the search engines to give faults
high ranking to Web sites that didn't deserve
it. Which meant when you use the search engines
you often couldn't find what you were looking
for. Just think of thousands of Web sites manipulating
the search engines through that software all delivering
rankings to bad pages. Today such practices can
get your Web site permanently removed from the
search engines.
Plus, search engines are taking greater steps
to make sure that type of manipulation never happens
again. Today, you must have unique content that
is well written and a given number of back-links
from other appropriate Web sites to gain good
search engine rankings. Neither of which can be
properly achieved through software and if attempted
could permanently get you band from the search
engines.
Today you need a Web designer to create your Web
site and a SEO (Search Engine Optimization) specialist
to market you and your Web site. The better the
SEO the better your results. It's also important
for you to know how many clients your SEO is working
for. Even the best SEO can only handle a total
of 15 clients, any more than that and they're
cutting corners.
How do I know?
Well just take some time and read some of my articles
on this Web site. It should immediately become
obvious that I know what I'm talking about. I
have been a Internet marketing strategists since
1996 and I have worked for some of the largest
and most well-known companies on the globe.
I used to exclusively work for Fortune 500 companies
who were interested in competing not only locally
but globally. Believe me when I tell you it's
a whole lot easier keeping a doctor and his practice
on top of the search engines compared to a Fortune
500 company on top of a global market as well
as all of the Associated search engines.
Maybe it would be a good time to introduce myself.
My name is Franklyn Galusha I'm a semi retired
marketer and I live in beautiful Orlando Florida.
I write and lecture and consult on search engine
optimization and on-line marketing strategies.
Recently I have decided to take on a limited number
of doctors and their web sites.
What
I offer!
I will only be excepting 15 doctors, one doctor
per-city, on a first-come first- serve basis.
By doing this there should be no conflict of interest
even when I deploy similar tactics for the different
doctors.
For today's medical professional getting to the
top of the search engines and staying there is
key. Studies show the majority of visitors will
come through one of the major search engines.
It's very important that you appear in one of
the top positions. The higher the position the
more traffic you will receive to your Web site.
Keeping it simple for you is the key.
Therefore, I will take over all the time consuming
day-to-day monitoring, realignment and maintenance
of your web ranking and link popularity. As well
as keeping you compliant with the latest guidelines
from the search engines.
I will optimize each Web site for top ranking
on both search engines and medical directories.
I will carry out extensive key phrase Research,
competitive key phrase analysis, strategic title
meta tag analysis and adjustments, on page optimization,
submission to directories for medical professionals
known to generate direct traffic to your Web site.
(to help generate referrals)
As well as: SEO Copyrighting, competitive back
link analysis, internal link strategy and navigation
improvements, provide monthly reports of traffic
and rankings from the major search engines. I
will also monitor search engines for compliance,
monitor traffic and analyze what search engine
terms are being used when finding your Web site.
Track your monthly alexia rankings and track your
current back link status with googol, yahoo and
MSN.
Monitorimg the competition
I will also personally monitor any and all search
engine optimization tactics, techniques and programs
being deployed by your competition and immediately
make any changes necessary to keep you on top
of the organic search results and pay-per-click
if so directed.
I will take time to explain the differences between
(SEO) search engine optimization and pay-per-click
campaigns and how they will impact you and your
practice.
I will help you keep up with the latest techniques
for turning web visitors in to patients.
I find all too often the focus is put on how many
visitors are coming to your Web site. It's been
my experience it's not only how many visitors
come to your Web site but how many of those visitors
are converted into patients, after all isn't that
what really counts. Just think about it, each
new patient can be worth thousands if not tens
of thousands of dollars to you and your practice
over time.
Back to top
Add-ons services
I can help you attract new patients around the
clock, work with you to deliver medical and health
information and educate patients and potential
patients. You can deliver information on any subject.
For example you could explain how you approach
your practice and treatment.
Site layout evaluation
A doctors web site layout, color, fonts, Consistency,
intent, context, all play a very important part
in the decision making process of the visitor.
Your Web site visitor is trying to decide whether
or not to trust you with their health. A decision
which is largely based on the professional image
that your Web site is projecting about you and
your practice. While you very well may be one
of the best and most highly respected doctors
in your field. You can lose potential patients
if your Web site is not properly designed.
I help you understand the decision making process
that the visitor goes through before taking any
action. If you really understand the processes,
you can lay the groundwork to help them through
the decision making steps. Instead of rushing
the visitor through your services and sales proposition.
I do this by helping the visitor to make a series
of decisions. That leads them to the natural conclusion
that your the best doctor for them. For example
we can use visual cues like size, color and location
of elements to get the visitor to focus on the
most important messages first, second, third and
so on. We highlight all links and the most important
information so the visitors can easily pick up
on them. I also combine targeted messages that
meets the visitors needs by providing them with
information they want. I like using copy that
addresses the visitors worries and answers there
questions at a level that the average individual
can understand.
By using a series of articles, images and animation
presented to the visitor in a specific order it
helps them visualize and clearly understand why
your the best choice for their health.
I often find simple little mistakes that are
made by the medical professional or his staff
that hurts his chances for top page ranking. Seemingly
simple steps that have somehow dropped out or
had been overlooked. It's not your fault time
restraints make it difficult and sometimes impossible
to pay attention to the dozens of little details
that make you successful on-line.
Since Web site optimization is only half the battle
for top search engine rankings. I will also start
a reciprocal link and back link campaign from
and to only highly qualified sites.
Please, keep in mind this is an ongoing process
that over time will result in the highest possible
search engine rankings for your given expertise
and location.
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