Fast-to-download
There's nothing better than ANIMATION to increase
your banner's CTR (Click-through rate).Your animation
should attract, not irritate the viewer, so use it
carefully
Banner Design Tips #1
For your animated banners, here's some guidelines
to apply:
Your animation should be bold enough to attract the
eye but should not be so obnoxious that it interferes
or clashes with the design of the web page you are
advertising on.
Animation that loops constantly tends to irritate
and aggravate visitors. I have our rule of thumb let
it loop between 5 or 7 times, taking care to leaving
the main message on the last animation frame.
On rare occasions some visitors will stop the loading
before the banner animation has loaded fully, occasionally
leaving only the first frame. Therefore it might be
wise to have your message, appear in the first frame
if you know that the web page you are advertising
on has a long download time.
Banner Design Tips #2
Make a call to action. I suggest you always, place
a "Click here" or "Submit" image in your banner that
can significantly increase your CTR.
Banner Design Tips #3
Use bold colors Green,
yellow and blue banners seem to have a higher CTR
than plain black-and-white banners. Always use the
color red sparingly.
Banner Design Tips #4
Use the word "Free" in your banner. Quite often
overused but still effective the word free arouses
attention, but don't use free money it arouses suspicion.
( free demo, free trial )
Banner Design Tips #5
Give a benefit for clicking on your banner. For example,
"Do you want more family time?" or, "Need help with
children?" The answer to the question will be on your
web site.
Banner Design Tips #6
Keep the message short. Simple straight to the point
banners have higher CTRs than unfocused, wordy banners.
Banner Design Tips #7
Link the banner to a specific page. Don't waste their
time, when someone clicks on your banner, they want
to go directly to where the information is on your
web page. The visitor does not want to go to your
home page and have to hunt for the information on
your web site.
Banner Design Tips #8
Keep it fresh change your banners frequently. After
about two weeks your CTRs will drop off significantly.
I have found the CTRs will go back up after a new
banner has been introduced.
Banner Design Tips #9
To find the most effective banner design for your
business, you must go through a period of testing.
(Click
Here) To see my right up on banner testing
