Orlando Website Marketing

The New Frontier of Internet Marketing

	Top Benefits:
			Top Search Engine Positioning.
			Increased Traffic to your website.
			Greater return on investment.

Orlando Website Marketing and your website

You built your web page and you've had your friends and family visit it and everything looks just the way you hoped, all seven pages of it.  Now you've decided you would like to appear on the top of the search engines. 

So now you feel you're ready to do a little web page marketing to get you on top of the search engines.  You've decided to hire a web marketing firm, there so many to choose from, however your budget conscience so you shop around a little online comparing offerings from different website marketing companies.  They all promise to get you to the top of the first page for your given category.  The price ranges from $50.00 for a simple one time search engine submission, to thousands of dollars for more complete website marketing offerings.

How do you choose which is right for you?
OK let’s take a closer look, for demonstration purposes were going to pretend that you’re a local plumbing supplier.

So, what would it take to appear on the first page of “local plumbing supplier"?

Stage right, a potential customer with a leaky faucet decides to fix it themselves, so they go to a computer and type in the keywords "local plumbing supplier".

We are going to use Google for our example. After a second or two Google returns the following information.  If you've ever taken the time to look in the upper right hand corner of your research results you'll find this information, Results 1 - 10 of about 27,200 for plumbing supplier.  Wow, over a quarter of a million web pages for local plumbing supplier. 

This poses anyone wishing to market their company online a huge problem.  Studies show 85 to 95% (depending on the demographics) and growing of all consumers in the United States today will now reach for their PC or mobile device before they reach for the Yellow Pages.  There are a number of reasons ranging from convenience to online maps.

Now let's look to the search engines, as a search engine you have a quarter of a million web pages you could list for this enquiry.  How do you figure out which page to put at #1?  From published reports online Google has over 200 different measurements they use to determine who will appear number one on any given category.  Picking the number one page out of a quarter of a million in just a second or two is a daunting task even for a large computer.

Google will return the following results. Now if you’re trying to market your website please notice the 272,000 number of web pages that you're competing with.  If you wish to be in one of the top three positions you're competing with over 272,000 other pages.  Marketing your website is getting more and more competitive so you have to get serious about web site marketing.

"How do they determine who should be number one out of quarter of a million web pages"?

Let's start by giving you the technical description of web site marketing.  Definition: The methods or technique used by webmasters to ensure and maintain a high ranking in search engine searches.

In this method web site optimization, promotion and site maintenance all things are included.  This is a type of manipulation and refining of the website so that it is seen as relevant to the search engine “robots or crawlers" and their algorithms.

Thanks to the search engines algorithms, a site that is ranked on the first page of search engines will be the ones that contain the most relevant, and unique content, images and even audio or video.  The key here is to place content on website pages in a way that search engines can find it and compare it to your competitors and give it a ranking.  The website marketer must Understand the algorithms well to have a clue where and how to place that information. 

They do this through using a number of software tools.  Some of these tools are free and some of them cost thousands of dollars and must be renewed on an annual basis.  Analytics software for example not only have a significant cost attached to them they also take a great deal of skill to decipher the results and how to apply them to website marketing campaign.

It will take a search engine marketer even with the best software several hours of analyzing your website and gathering information from your competitors to have a rough idea of the steps that will be required for you to appear on the top of the category for local plumbing supplier.

And keep in mind this is before they do anything to your website.

Website marketing should be considered as an advertising expense and therefore will most likely not be cheap.   Remember that $50.00 one time submission charge; I mentioned earlier, that's nothing but a scam and a waste of money.  The truth is search engines will find your website without you submitting your name to them, more on this later.

If you consider the time and skill that is required to put you at the top of the search engines you'll understand why website marketing is important and has a significant price attached to it. 

I hope this helped please feel free to contact me at the number listed below.

One manner of Search Engine Marketing is SEM. The more relevant to the search a website is, then the higher it will rank on the SERPS. These search engine crawlers scan, or crawl through all a web pages on the internet, very rapidly, listing all the sites that contain the keywords and 200 other parameters for later comparison.  

Orlando Website Marketing | Website Marketing Orlando

Please feel free to contact me today for any of your marketing needs Office:386-951-5179 Cell: 407-687-8323

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