Search Engine Marketing

 

Today's search engine marketing has expanded way beyond paper click or simply optimizing text to better align your website with organic search.

Franklyns Bay has witnessed the search engine result pages changing over the last couple of years.  In particular the inclusion of multimedia and user generated content.  Although it took awhile search engines slowly began including different types of search verticals, such as images, news and local results.

In response to these new opportunity's Franklyns Bay started including these different verticals into clients organic search campaigns.  Leading to a significant improvement in overall organic search results for our clients.

However, the biggest improvement came in 2007; this is when Google released its new universal (blended) search results offerings.  The universal search solution incorporates a wide variety of content and file types, ranging from images PDFs, stock quotes and videos.

However the single most important improvement, in my opinion, came from taking into consideration the growing influence of user generated content, such things as comments on blogs, videos uploaded to YouTube or tags and ratings on social media sites.

We at Franklyns Bay have many years of experience working with companies just like yours, helping them to develop a more dynamic search engine optimization campaign and driving higher click-through rates to their website on a daily basis.

With today's more dynamic search engine marketing environment. Your company can include a far wider range of new information and file types SERPs, which will result in a much higher exposure and a significant higher click-through rate.

Franklyns Bay, understands that ranking algorithms still rely heavily on linkage and keyword data, end user "votes" (i.e. user comments/feedback at social media sites) also significantly factor into the equation.

Because of this, traditional SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is shifting to a new form of digital asset management.  This new system places a greater emphasis on optimizing a wider range of files types, not just text.

Specifically, universal search means search marketers must aim not so much for top ten rankings but for pure visibility.  Franklyns Bay has been working with clients since 1996 helping them to discover and drive new marketing opportunities for their companies online. 

Don't be left behind in today's rapidly changing and highly competitive marketplace.  Take time to understand an embrace these new opportunity's that can serve you and your company well into the future.

Please feel free to contact me today for any of your marketing needs Office: 386-951-5179 Call: 321-527-8714